I don't know about you, merely when I make a major purchase, such equally a new phone, calculator or sofa, I don't choose my production lightly, on a crush.

I spend fourth dimension comparing offers and prices. The choices are so broad that I could spend hours hesitating, benchmarking without ever making a decision.

Woman lost and going crazy

Fortunately, we have invented something very applied for hesitant buyers: client reviews!

According to a written report, almost 70% of online shoppers usually browse between one and 6 customer reviews before making a purchasing conclusion. Less than ane in x shoppers are not used to reading customer reviews earlier buying.

To boost your reputation and your acquirement – among others – , consider posting satisfied customer reviews on your site.

Originally written in October 2019, this commodity was last updated in April 2022.

Why postal service customer reviews on your site?

Reason ane: Customer reviews will help you sell

To know if your site is reliable, if your products or services are of high quality, your customers' opinions and testimonials are the most constructive.

In psychology, this is called the "social proof" mechanism. According to this principle, an individual who does not know what to remember will tend to rely on the opinions of others.

If a person hesitates between 2 restaurants, two plumbers, or 2 software programs, he or she will rely on the one with the about positive opinions, or the one with the most convincing customer opinions. If he is satisfied and motivated, he too will get out a positive testimony: this is the virtuous circle of social proof!

Let's take an example: on the sales folio of the Neve theme, one of the first elements we see, well before the list of features of this theme, is a testimony.

WordPress customer review example on the Neve theme website.

Customer reviews and testimonials therefore arrive possible to:

  • Give trust in your products or services.
  • Improve your credibility.
  • Optimize conversions on your site.
  • And therefore meliorate your sales.

And then why go without them?

Reason two: Customer reviews are good for your SEO

Customer reviews help better convince buyers once they are on your website, but it is not their only asset.

They tin even assistance you concenter more traffic to your site by improving your SEO.

How? Thanks to the "rich snippets". This is boosted information that appears for some sites in Google search results.

Have you always seen these little stars that sometimes appear?

Ratings on Google search results.

In the above example, you can see that the shop has an average score of iv.4 out of 5 based on more than two,800 reviews. If you have a selection between this store and another with a score of 2 out of v, or no score at all, your choice is easy, right?

These "rich snippets" are not merely useful in ecommerce. You will also find them on cooking recipes, products, events and even FAQs!

Let's say I'chiliad looking for advice on choosing my new scooter.

Here are the results sent past Google:

Google search results with rich snippets.

The scooter buying guide proposed by Envyride is not the offset one displayed in the list, but it has a score of 7,7 out of 10. My eyes volition be fatigued to the stars, and I will trust the readers who have institute this guide to be of high quality. Then I will trust him.

Reason 3: Client reviews are valuable information

Customer reviews are a gold mine.

They allow you lot to understand what your customers like and dislike virtually your site, your products or services, your visitor. They provide you with valuable feedback that will help you continuously improve.

Some companies make customer reviews a primal element of their strategy, such as Amazon. Equally explained in this article, the famous due east-retail empire has committed to "help customers make purchase decisions" and developed surveys acting as a disquisitional tool for agreement the client feel on the platform.

Giving your customers a voice also means showing them that their point of view is important to you, and that you take it into account.

Customer reviews: for which type of site?

What blazon of website should brandish client reviews?

Well, almost every site! But allow'south focus on a few categories of sites that especially need them.

Client reviews for ecommerce sites

First of all, let's talk about ecommerce.

If y'all manage an online store, it is in your interest to prepare up two types of customer reviews:

  • Product reviews. These are reviews posted on each production page, but also, oft, in production lists (where the product rating is often summarized by a number of stars). They are left by customers who have purchased this product. They help visitors to know if these products run across their needs.
Best sellers products
  • "Generic" reviews. These reviews are not specific to products, simply rather to your site and the customer experience. Is the site well washed? Is the production fast delivered? Is customer service responsive? In short, these opinions encourage trust, buy and re-purchase.
About Back Market reviews

Customer reviews for hotels and restaurants

After ecommerce, the second category of companies for which customer feedback is essential are the businesses in the accommodation and catering sector.

We are all aware of the influence of TripAdvisor, the giant customer reviews website in tourism, but besides of Yelp'southward and others.

Hither are a few figures that volition make you giddy:

  • 52% of travellers agree that they would never volume a hotel with no reviews at all.
  • 72% of customers always or frequently read reviews before making a decision on places to stay, eat or on activities.
  • 81% of TripAdvisor users read reviews because it helps them cull the right hotel for their needs.

(Source: Traveldailymedia)

If you lot manage a visitor of this blazon, you are certainly already aware of the touch the client reviews may take on your business. But you lot may not have idea of displaying these well-known client reviews on your website.

Nonetheless, they are fundamental because your site is, in theory, the first to be displayed when you type the name of your company on Google!

Client reviews for showcase websites

Do you manage a company that offers products or services for companies or individuals?

Before choosing your company, your prospects will do some inquiry on the Net, and compare your reputation with that of your competitors.

But exist careful: don't post average or anonymous reviews on your site.

For "social proof" to work, the review must be:

  • Authentic
  • Nominative
  • Detailed

Your website'due south visitor must exist able to place himself in the person who wrote the review, and understand the value provided by your service or production. For the review to exist trustworthy, it is recommended to be able to brandish the proper name of the client who wrote it, but also his photo and position.

Collecting customer testimonials is therefore of swell importance: nosotros will come up back to it.

Where to post customer reviews on your site?

If you have read the states that far, yous have understood the value of client reviews.

But where should they be displayed so that they have maximum bear upon?

Of course, if we are talking virtually an ecommerce site, you volition brandish the production reviews… on the production pages. Makes sense.

It is by and large recommended to display the boilerplate rating of the product (ofttimes in the course of stars) in a very visible way at the top of the product folio, but also in product lists and search results. Some sites even offer the satisfaction score as a filter in their catalogue.

Beyond the average score, it is recommended to clearly display the number of reviews. An average satisfaction score does not have the aforementioned bear on, depending on whether it is calculated from 2 or 500 reviews!

Beyond product reviews, we have seen that it can exist very interesting to collect reviews on your brand. These generic opinions can exist integrated into several areas:

  • On the homepage. Some companies display a selection of customer testimonials on their homepage. That's smart, considering no matter what you tin can say to promote your products and services, no one will do it better than a customer. Displaying a key figure (98% of satisfied customers, four.5 out of 5 of average satisfaction…) is also a very adept style to draw prospects' attention equally soon equally they arrive on your site.
  • On strategic pages (to optimize conversions). This tin be on the user business relationship creation page, or on the payment page, on a landing page or on a contact page.
  • In the footer or sidebar. For example a selection or overview of your customer reviews in a widgets zone. Be creative!

WordPress Client Reviews solutions

Now that nosotros have understood the value of posting customer reviews on your WordPress site, let's compare the different ways to collect and brandish these testimonials.

Depending on your activity, it's in your interest to choose one or the other of these methods as a priority, or to combine them. This will decide the choice of customer review plugin to install on your site.

How to integrate customer reviews published on social networks and platforms?

In that location are many platforms on which Internet users will post a review following an interaction with your site or business organisation: Tripadvisor for tourism, Yelp for local businesses, Google Business Profile and Facebook for everyone.

Feel gratis to encourage your customers or visitors to leave a review on one of these platforms.

WordPress customer reviews in Google Places.
Google Concern Contour reviews are highly visible in search results.

Relying on these platforms is a elementary and efficient method to collect client reviews. You tin can then brandish them on your site thanks to dedicated WordPress customer review plugins.

You can simply display a "badge" on your site that summarizes your average score or your last reviews like the widgets offered past TripAdvisor.

TripAdvisor customer reviews.
TripAdvisor widget that can be integrated on a website

Pros of this method:

  • This boosts the trust that visitors have in your site. If the review comes from a platform, there is a greater tendency to believe it is accurate.
  • It'southward a sign of transparency. Displaying your TripAdvisor, Google or Facebook reviews on your site shows your customers that you have aught to hide.
  • It'southward elementary. You rely on a system that already exists, and you don't have to manage the customer reviews that arrive on your site.

Cons of this method:

  • This method does not permit you to manage production reviews for your ecommerce site.
  • For this to piece of work, yous need to encourage your customers to go out reviews on these platforms, which you lot don't control.

Which plugins allow y'all to display customer reviews posted on platforms?

Widget for Google Reviews

Widget for Google Reviews download page.

This elementary plugin allows you to brandish a badge or a list of Google Concern Contour reviews on any page of your site, via a widget, a shortcode or a page builder.

Information technology also offers a version for Yelp and Facebook. The paid version of the plugin allows you to aggregate reviews from these three platforms.

Download Widget for Google Reviews:

WP TripAdvisor Review Slider

WP TripAdvisor Review Slider plugin download page.

This gratuitous plugin works the same fashion every bit the previous one. Information technology allows yous to retrieve the latest reviews posted on your TripAdvisor folio and display them on your site in the class of a slider, a listing or a grid. It too exists for Google, Yelp, and Airbnb, and of course offers a paid version.

It's practical in theory, but you'll have to be careful with the sliders that tin slow down the loading time of your pages.

Don't hesitate to test the pages of your site with tools similar GTMetrix or Pingdom Tools, just to be certain.

Download WP TripAdvisor Review Slider:

Instagram testimonials

Instagram Testimonials plugin on WordPress.

Do your customers celebrate your company on Instagram? Information technology's a shame non to display their review on your site! Well, it'southward possible with this little plugin. You lot can select which Instagram posts to display on your site, and encourage your visitors to write their ain testimonial.

The free version tin assist if yous desire to test it, but you'll be rapidly limited. Prices start at $5/month if you lot want more than options.

Download Instagram Testimonials:

WP Business concern Reviews

WP Business Reviews plugin download page.

This is kind of THE star of customer review aggregators for WordPress. It connects to Google, Facebook, Yelp and Zomato (a platform defended to restaurants).

The plugin also allows yous to integrate your own client reviews. It displays them in many ways (carousels, lists, galleries) and offers many possibilities to organize customer reviews on your WordPress site.

This plugin is available starting at $99 per year for a utilize on one site maximum.

Download WP Business Reviews:

If you take created an online shop with WooCommerce, you may have noticed that the famous ecommerce plugin offers its own customer reviews system by default.

This option allows you lot to display a review module on each product page. By default, customer reviews are enabled when you lot install WooCommerce. You tin manage this setting from the WooCommerce menu > Settings > Products.

Customer reviews settings in the WooCommerce menu.

You can choose whether everyone has the correct to leave a review, or merely the real customers of your site.

Plugins permit you to enrich the bones functionalities of WooCommerce with boosted possibilities for managing your client reviews.

And as already mentioned, information technology complements the reviews your customers will exist able to post on your brand, in which they volition no longer rate the products, but the overall quality of their purchase feel.

Pros of this method:

  • Reviews management integrated into your WordPress site: they pop up in your administration, linked to a customer account. You have complete control over how they are displayed on the site.

Cons of this method:

  • No cons hither. If you lot have an ecommerce site, you will non exist able to do without reviews on your product pages.

There are a number of plugins to improve how you lot manage WooCommerce's customer reviews. Hither are ii particularly interesting ones:

Customer Reviews for WooCommerce

Customer Reviews for WooCommerce plugin download page.

This very complete plugin allows you to send an email automatically subsequently each purchase on your site, to encourage your buyers to write a review.

After the purchase, your customer volition receive an e-mail from Customer Reviews, with a link to a course to write a review.

customer review form
Case of a Customer Review form.

The course is very well done: it displays the photograph of each product purchased by your customer in his order, and below, the possibility to put a annotation and write a comment.

The customers tin can choose whether to display their proper name on the site, or remain bearding. Reviews are automatically integrated into WooCommerce.

This plugin has other advantages:

  • It allows you to display product ratings in Google search results, and even integrates with Google Shopping.
  • It allows the customer to enrich his review with the photo and even the video of the purchased production.
  • Information technology allows you to manage product reviews, but also generic reviews on your shop.
  • Emails and forms are customizable.
  • Reviews are displayed in the classic way on the production pages, just can also exist integrated elsewhere on the site via several Gutenberg blocks, and summarized thank you to a badge.
  • Finally, yous accept the opportunity to thank customers for their review thanks to a disbelieve code: a not bad way to go along your customers satisfied!

Reddish on the block: the free version of this plugin is very complete, and if yous desire to become further, the paid version merely costs $49.99 per year.

Download Customer Reviews for WooCommerce:

Approximate.me Product Reviews for WooCommerce

Judge.me Product Reviews plugin for WooComerce on WordPress.

Approximate.me is a customer feedback management solution that integrates with several ecommerce platforms, including WooCommerce.

Its features are quite similar to Customer Reviews, with one divergence: Gauge.me significantly improves the standard display of customer reviews on production pages – and that'due south a real plus.

This is a product page with the standard WooCommerce notification module: as you tin can see, notifications are "subconscious" behind a "Reviews" tab.

Product page with description, price and reviews.

When yous click on this tab, the reviews will exist displayed in a list.

With the Judge.me plugin, here is how the review will be displayed (past default, below the product description, but it will depend on your theme).

Customer review on Judge.me.

Equally you can see, Approximate.me includes a summary with the number of reviews per rating. It's still a real plus.

Finally, Gauge.me allows me to customize the review form: questions asked, type of rating, etc.

As for the cost, Gauge.me is bachelor in a gratuitous version. For the full version, it volition toll $15 per calendar month.

To conclude, customer reviews on your ecommerce site are fundamental. Nonetheless, you must become beyond the default reviews of WooCommerce to capture quality testimonials, and display these reviews the best way possible and so that they increment your sales.

Download Estimate.me Product Reviews for WooCommerce

What generic reviews solutions on WordPress?

Not simply ecommerce stores can collect client reviews on their website: whatever website can set upwardly a customer testimonial collection, with a rating arrangement.

If you lot manage a web log, a recipe site, or a product catalogue without online sales, it is very easy to set up a client feedback form, which only relies on the WordPress feedback arrangement.

Case: On this food blog, reviews are just integrated into recipe comments.

Comment section on a culinary blog.

You also have the possibility to integrate on your site a page dedicated to customer testimonials, with a grade allowing a client to leave his own review.

Pros of this method:

  • You lot take a total control over the grade and the questions asked, and y'all accept the possibility to moderate the opinions, to respond them, or even to modify them.
  • You lot are not dependent on platforms, and can therefore collect testimonials without going through Facebook, Google or other. In B2B, information technology is much preferable.

Cons of this method:

  • You volition exist tempted to continue only positive customer reviews. This is good for your image, just your website'southward visitors will not be fooled.

Here is a pick of plugins to set up a client review system on any WordPress site:

Site Reviews

Site Reviews plugin download page.

This free and very simple plugin allows you to collect reviews and brandish them on your site. Forms and reviews can be integrated on your site via Gutenberg blocks or shortcodes.

A review tin can be generic, or associated with a post or a page. The issue is clean and will hands integrate with your theme. It is a elementary and effective solution that will suit many needs.

And in addition, your reviews are compatible with Shema.org microformats (structured data format) that allow you to brandish them in Google's results (rich snippets).

Download Site Reviews:

WP Customer Reviews

WP Customer Reviews download page.

This free plugin is quite similar to the previous ane. Information technology adds on each page or mail service a "Customer Reviews" block, to enable or disable reviews for that folio. It also allows you to display the reviews using a shortcode.

It is therefore particularly suitable if you want to gear up WordPress customers reviews on your web log posts or other content.

The free version is quite complete, but you will have to get a little bit into the code to customize it because past default, the look is a trivial quondam-fashioned.

Download WP Customer Reviews:

Trusted third parties to obtain verified reviews

In the early 2010'due south, as we witnessed a nail in customer reviews and user-generated content, we also began to encounter an explosion in false client reviews.

You could pay a company on the other side of the world to write false positive reviews on your Tripadvisor or Yelp page, or fifty-fifty negative comments on your competitor's page.

Since the very principle of client reviews is based on trust, companies have started to call up well-nigh how to ensure that customer reviews posted on an ecommerce site or a review platform are authentic.

How can you lot exist sure that they have been posted by someone who actually bought this product, ate in this restaurant, or stayed in this hotel?

That'south when trusted third parties began to appear. These organizations deed as intermediaries between you and your clients. They enquire your customers after each buy to post a review on your site or your products.

They then permit yous to integrate these reviews on your site, via a badge or a list of reviews, or on the production pages of your ecommerce site.

Pros of this method:

  • You only display on your site reviews from real customers. Information technology is the ultimate trust guarantee.
  • The collection of review is carried out by a tertiary political party, which reassures your customers against the possibility of fraud.
  • Generally, these providers offer additional options: GDPR protection, national norm certifications, reviews displayed on Google'south rich snippets, etc.
  • These solutions also provide a moderating expanse to engage in conversation with unsatisfied customers.

Cons of this method:

  • It is more difficult to set up than the others. You will have to gear up an export of your customer orders to the service providers then that they can send the grade.
  • The rates are higher than other solutions. Count betwixt $40 and $70 excl. taxation per month for 500 orders per calendar month.

Here are some of the famous players in this market:

  • Trusted Shops: this solution offers a WooCommerce plugin (be careful if you want to use it, it is very poorly rated at the time of writing).
  • Ekomi: this solution integrates with WooCommerce but does not offer a public plugin.
  • Guaranteed reviews: this solution offers a WordPress plugin.
  • Trustpilot: this solution offers a WooCommerce plugin. Be careful, on the website trustpilot.com, y'all will not only find verified reviews. Trustpilot refers many shops and ecommerce sites to its site and anyone can mail service a review.

Which solutions to display your customers' testimonials?

Much has been said in this article about archetype client reviews, with a notation and a comment, as seen on ecommerce sites or cooking recipes.

But this type of review does not fit all needs.

Y'all may need to brandish on your site personalized testimonials, with your client'due south photo, a quote, a logo, a link to a website.

This is ordinarily referred to every bit "testimonials". A testimonial is more than just a client review: information technology is a stiff testimonial that aims to assistance your site visitors project themselves into the apply of your production or service.

If y'all become to WooCommerce, you lot will come across an example.

WooCommerce customer reviews.

Testimonials are often used past B2B companies.

To collect these testimonials, you tin transport a satisfaction survey once a twelvemonth or at the end of a service to your customers.

To do this, use a free questionnaire service similar Google Forms, Typeform, or a course creation plugin similar Gravity Forms (affiliate link) or Ninja Forms.

Analyze the results, and when you come up across a positive comment, ask your client for their agreement to mail service their testimonial on your site.

You can fifty-fifty interview your customers by phone so, with their agreement, write a testimonial that you will publish on your site.

An important element in obtaining quality testimonials is to inquire the right questions. Since yous are familiar with the questionnaire, practise not hesitate to enquire several of them, for case:

  • Why did yous choose this product over some other?
  • Would you lot recommend our production/company to a friend?
  • What has this production changed in your daily life?
  • Why practise you like this production?
  • Do you have any improvements to suggest?

Pros of this method:

  • The force of the testimony is that it is generally nominative, even illustrated with the customer's photograph: your customers are definitely your advocates, and this is worth all the arguments.
  • You accept complete control over the testimonies posted, their content, the way they are written.
  • Testimonials are ofttimes formatted in a more advantageous mode than basic client reviews, and about themes and plugins offer many customization options.

Cons of this method:

  • You demand to go your customers' agreement to mail service their testimonials on your site, which is non always easy.
  • Customer testimonials are not exhaustive: you lot by and large post three or iv on a site, sometimes more, but in whatever case, they do non merits to exist representative of all your customers. It's more than of a marketing procedure, and your site visitors are not easily fooled.

To display these reviews in an elegant way on your site and thus boost conversions, you have ii solutions:

  • Either your theme natively integrates an selection (Gutenberg cake, side bar, dedicated surface area) allowing to add testimonials: this is the example for many themes such as Astra or OceanWP.
  • Either your theme doesn't support them, or not enough, and you will need a plugin. I have selected some of them below.

Stiff Testimonials

Strong Testimonials download page.

This plugin is sort of a client review plugin for WordPress mixed with a testimonial plugin. Indeed, information technology allows you to display your client testimonials on your site in a very flexible way with a Gutenberg Block, a shortcode system and several templates.

You can brandish where you desire a particular testimonial, a listing or a filigree of testimonials, a slide show, etc.

But you can besides set up a form on your site to collect these testimonials. The result is professional person and integrates well with most themes. No bling-bling functionality: it'southward a elementary and efficient plugin.

The custom field system allows yous to choose what y'all want to display on your customer testimonial: name, company, function, photo, logo, website, etc.

Download Strong Testimonials:

Thrive Ovation

Thrive ovation plugin.
Thrive Ovation allows you to transform tweets into customer testimonials.

This plugin integrates a lot of smart functionalities, like the possibility to plow the comments on your blog or positive tweets into elegant testimonials for your WordPress site.

It also enables to create defended landing pages to collect testimonials from your customers. It also allows y'all to become the testimonials canonical by your customers!

You can become it from $56,forty for the use on 1 site.

Download Thrive Ovation:

Elementor Website Builder

Elementor Website Builder to download on the WordPress directory.

Elementor is a particular plugin since information technology is as well a page builder. This tool enables to create pages without knowing how to code, by a simple elevate and driblet feature thanks to fix-to-employ pages templates.

Elementor is the almost pop folio architect of the WordPress ecosystem, with more than ten millions of users to engagement. Information technology has a lot of functionalities and offers a widget to add and custom your testimonials easily.

This option is also bachelor with Divi Architect or Beaver Builder, to name a few.

Elementor offers a costless version and full Pro version assuasive to customize your whole site (including the header and the footer).

Download Elementor Website Builder:

Last stance on customer reviews on WordPress

Along these lines, you have discovered the perks of customer reviews on WordPress. Co-ordinate to your needs and your business, there are different ways to add them on your site.

Most of the time, a dedicated plugin will do the job, but don't forget that famous platforms like Trustpilot can as well be integrated into your content.

Anyhow, it is a very powerful characteristic to strenghen the social proof and credibility of your site, while increasing your sales of products and/or services.

Practice you use customer reviews on your site? Tell us virtually your experience in the comments!

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